Case Studies

Alternative Medicine Consumer Products Company

Organization Design

  • A rapidly growing alternative medicine consumer products company operating in eight countries across North America, Europe and South America.
  • With operations and personnel expanding rapidly, the leadership team sought to develop an organizational structure that enhanced the effectiveness of the organization, as well as the efficiency of decision making.
  • Sustained lack of focus – everything was a priority!
  • Slow decision making due to lack of effective delegation
  • Lack of clarity on roles and responsibilities, and confusion around high level goals
  • Low staff morale

Engaged leadership team in a number of activities to co-create a final organization structure that aligned with and leveraged key sources of value and future growth opportunities. Major activities included:

  • Discovery – In-depth interviews with key leaders and personnel to ascertain organizational structure, practices and decision making authority
  • Organizational Mapping – Capture and articulation of current structure relative to future sources of value and growth
  • Detailed Design – Future state organizational structure with clear delineation of roles, responsibilities and decision rights hierarchy
  • Alignment Workshops – Co-creation and buy-in on final structure



  • Integrated operating company following acquisition of major subsidiary
  • Organizational structure and personnel alignment focused on achieving key priorities
  • Decision rights hierarchy designed to minimize decision bottle-necks
  • Clearly delineated roles and responsibilities of Board of Directors, leadership team and key personnel
  • Expanded headcount to manage and address key priorities