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The European Interview: Gaurav Bhatnagar and Mark Minukas Tackle Why Transformations Fail

In response to requests from their executive audience, the European reached out to Co-Creation Partners to focus on the topic of failed business transformations. They wanted to understand why 2/3 of business transformations fail – what sets apart the small minority of long term successful transformations from the large majority of unsuccessful ones. Direct and to the point, the secrets are revealed in this engaging interview. You can also find the published article here.